La Shadie
Brand Design, E-commerce Website Design & Development
Objective
To reposition La Shadie with a contemporary brand identity and develop an e-commerce website that increases brand credibility, improves the customer shopping experience and supports online sales. The project aimed to create a digital storefront that makes discovering, purchasing and engaging with the brand simple and intuitive.
What We Did
We delivered a complete brand refresh alongside a custom e-commerce website designed to support the client's online retail strategy.
Deliverables
- Brand Refresh
- Logo Refinement
- Visual Identity System
- Brand Assets
- Website Strategy
- UX & UI Design
- Custom E-commerce Website
- Product Catalogue
- Shopping Cart & Checkout
- Payment Gateway Integration
- Mobile Responsive Development
- Search Engine Optimisation (SEO)
Creative Process
- Discovery – Reviewed the existing brand and online store to identify opportunities for improvement.
- Strategy – Defined a refreshed brand direction and planned a seamless online shopping experience.
- Brand Design – Redesigned the visual identity to create a more modern and cohesive brand presence.
- Website Development – Built a fully responsive e-commerce website with an intuitive shopping journey and secure checkout.
- Testing & Launch – Optimised the website across devices, refined the user experience and prepared the platform for a successful launch.
Results
The completed project provided La Shadie with a stronger digital presence and a modern platform for selling online.
The project delivered:
- A refreshed and more cohesive brand identity.
- A professional e-commerce website that builds customer confidence.
- A simplified online shopping experience.
- A mobile-friendly platform optimised for conversions.
- A scalable digital storefront to support future growth and product expansion.
Conclusion
A successful online store starts long before customers reach the checkout.
By combining a refreshed brand identity with a user-focused e-commerce experience, Pixel created a platform that strengthens La Shadie's credibility while making it easier for customers to discover products, shop with confidence and complete purchases. The result is a digital experience that supports both the brand and its commercial ambitions.